I recently faced a problem while working with a client on a complex diagram: we ran out of space. Making things smaller resulted in legibility problems. Squeezing things together lost clarity and implied complexity that didn’t exist. Sound familiar? The value of real estate on a page is usually at a premium. In the physical world space problems are solved by building up. So how do you "build up" on the printed page?
Enter the secret "space weapon", color.
Color can easily add multiple dimensions to your diagrams without taking up space. It is the print equivilant of constructing a high-rise building in the high-rent area of downtown! The next time you are faced with a diagram that is running out of space, consider using the secret "space weapon" of color. Stay tuned as we discuss some tips and tricks with color in future posts.
I recently had occasion to download an explanation of European road signs, and was reminded of how color is perceived both universally and individually by culture. By being aware of the generally accepted ‘meanings’ attached to color, we can use color to emphasize the points we make in a presentation.
For example, throughout the world red indicates stop, warning or restriction. Green means go universally and yellow usually means caution. I noticed that Europe also uses blue on signs to show what to do as opposed to red signs which say what not to do. Blue is also a way to indicate a local feature, such as a bike path or a picnic area.
I often use red in graphics for emphasis or to call attention to something, but that could be expanded to bring attention to negatives, such as undesired actions or outcomes. Blue could be used to illustrate the positive actions or outcomes being highlighted. Blue is also a color that seems to connote peace, and red is used for conflict.
Knowing the culture of those we present to can make a difference too. In the United States we often use green to indicate money, or profit, but that would be meaningless in a country which doesn’t have green paper money. Our culture and many others use black to signify mourning or death, and others use white. I’m sure there are other differences to be aware of.
When we choose color to identify certain elements, it adds impact to what we do. This is especially true when we thoughtfully choose colors that emphasize some quality of those elements. This makes them easier to identify and more memorable, especially when the color also has intrinsic meaning to those who are participating with us.